DIGITAL CONTENT AND SOCIAL MEDIA SPECIALIST Arts, Media & Design Jobs - Crozet, VA at Geebo

DIGITAL CONTENT AND SOCIAL MEDIA SPECIALIST

Crozet, VA Crozet, VA Estimated:
$40.
3K - $51K a year Estimated:
$40.
3K - $51K a year Digital Content and Social Media Specialist (Crozet, VA) Starr Hill Brewery is pleased to be hiring a Digital Content and Social Media Specialist with its Marketing Team.
This individual will be responsible for creating and utilizing digital content and social media to enhance the Starr Hill brand.
Primary Job Responsibilities In collaboration with the executive, operational, and sales teams, develop social strategies and content plans that support brand initiatives.
Regularly produce dynamic photographic, graphic, and video content for corporate and retail social media channels.
Analyze key social media, newsletter, and website metrics to evaluate marketing strategies Develop, execute, and measure paid and organic social media campaigns to increase Starr Hill's social media presence and effectiveness Support Starr Hill retail locations with social media, newsletter, and website content to maximize each taproom's digital footprint Regularly visit all Starr Hill retail locations to assist and collaborate with the teams on their social media and marketing strategies and lead content creation.
Engage with consumer audience regularly on key social platforms in order to create brand conversation and engagement Manage the corporate website content to ensure that the messaging is consistent with key brand and program initiatives Contribute to the planning, development, and implementation of new products, marketing campaigns, sponsorships, and major events Build and maintain media and influential relationships Job Requirements Minimum 1-2 years of digital/social marketing experience in the beverage or relevant consumer industry (preferred) Creative marketing professional with extensive knowledge of all major social media platforms (Facebook, Twitter, Instagram & TikTok) with the ability to develop and execute innovative strategies Ability to create and edit high-quality product photography and videography for digital and social content Self-starter with proven ability to adapt to fast-paced environment Team player willing to collaborate with all departments with the single goal of improving the brewery's digital presence Experience with the following platforms and programs:
Mailchimp Canva Adobe Creative Cloud Microsoft Office 365 HTML, CSS a plus Strong communication skills (written and verbal) Energetic with a passion for the craft beer industry, culture, and community Motivated to develop and grow the customer experience as well as exceed customer expectations Organized, able to create and hit deadlines, attentive to detail Bachelor's Degree preferred Compensation Competitive salary Excellent medical, dental, and vision insurance 401K with company matching Additional disability and life insurance benefits Paid Time Off Interested candidates can apply by emailing their resume and employment application to email protected with the subject line Digital Content and Social Media Specialist.
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Estimated Salary: $20 to $28 per hour based on qualifications.

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